Privacy Policy
Last updated: 28 July 2026
1. Introduction
DealAtlas ("we", "us", "our") respects your privacy. This Privacy Policy explains how we collect, use, and safeguard information when you visit our website and interact with the brand offers we promote.
2. Information We Collect
We may collect non-personal usage data such as browser type, device information, pages viewed, referring URLs, and approximate location. We do not require account registration to browse offers.
Newsletter & Email Signup. When you voluntarily submit your email address via our popup or any other signup form, we collect:
- Your email address
- Whether you gave consent and the exact consent text you agreed to
- The date and time of submission
- Your IP address and browser user-agent string
- The page you were on (landing page) and the referrer URL, where available
3. How We Use Information
We use information to operate the site, measure offer performance, prevent fraud, improve user experience, and comply with legal obligations.
Email Marketing. If you subscribe to our newsletter, we use your email address to send you updates about the best UK freebies, cashback offers, rewards, and brand promotions. We only send marketing emails where you have given explicit consent. You can unsubscribe at any time by clicking the link in any email or by contacting us.
4. Affiliate Tracking
When you click an offer, the partner brand may set tracking parameters to attribute the referral to DealAtlas. We do not control the data collection practices of third-party brands; please review their privacy policies.
5. Cookies
We use cookies and similar technologies as described in our Cookie Policy.
6. Data Sharing
We do not sell personal information. We may share limited data with service providers (analytics, hosting, email delivery) under appropriate confidentiality terms, or when required by law. We do not share your email address with the third-party brands whose offers we list.
7. Legal Basis for Processing (GDPR)
Our legal basis for collecting and using your personal data depends on the activity:
- Consent — for email marketing and newsletter subscriptions.
- Legitimate interests — for site analytics, fraud prevention, and security.
- Legal obligation — where we are required to retain data by law.
You may withdraw your consent for email marketing at any time by unsubscribing or contacting us. Withdrawal does not affect the lawfulness of processing based on consent before its withdrawal.
8. Your Rights
Depending on your jurisdiction (e.g. UK GDPR), you may have rights to access, correct, delete, or restrict processing of your personal data. Contact us to exercise these rights.
Email subscribers have the right to:
- Access the personal data we hold about you, including your consent record
- Request correction or deletion of your email and associated data
- Withdraw consent for marketing emails at any time
- Object to processing or request restriction of processing
- Lodge a complaint with the Information Commissioner's Office (ICO) if you believe we have mishandled your data
To exercise any of these rights, please contact us with your request.
9. Data Retention
We retain data only as long as necessary for the purposes described above or as required by law.
Email marketing data is retained for as long as you remain subscribed, or for a reasonable period thereafter to maintain a suppression list and demonstrate consent if required. If you unsubscribe or request deletion, we will remove your email from active marketing lists and delete or anonymise your data in accordance with our retention schedule, unless we are required to keep it for legal or compliance reasons.
10. Children
Our services are intended for users aged 18 and over. We do not knowingly collect data from children.
11. Changes
We may update this Policy from time to time. Updates will be posted on this page with a revised "Last updated" date.